The episode featured Itay Ben Horin. Itay is a communications consultant, crisis management expert, co-CEO and owner of the media strategy and crisis management firm "Ben Horin Alexandrovich" and the author of the wonderful book "Crisis Management". On the potential threat circles in the business arena, managing media and reputation crises, dealing with regulatory bodies, and what are the common mistakes that organizations make when managing a crisis?

The episode featured Shmulik Ohayon. Shmulik is the national director of Tnuva's safety, security and business continuity. We sat down with him for a conversation to get a unique glimpse into the crisis management approach of one of the largest and most vital companies in Israel. From the cottage protest to October 7th – Tnuva has undergone a transformation in the worlds of business continuity and functional continuity, and we all have a lot to learn from it. How did it become a factor in national resilience during the coronavirus pandemic? Why is regular practice of preparing for different scenarios critical? How do you prevent supply chain crises in a world where the retail shelf does not tolerate a vacuum? And also, what did Israel's leading food manufacturer learn from the huge Strauss recall crisis that shook the country?

The episode featured MK and former minister Eitan Cabel, an active reservist and one of the leaders of the Reserves Law and the chairman of the Reserves Lobby in the Knesset. Eitan analyzed the "national crisis level" from his personal and national perspective. In the episode, Eitan shares where the Black Sabbath caught him, what he thinks about our complex reality since then: Is the State of Israel really prepared to deal with national emergencies of various kinds? What is his position on equality of burden? How and whether, in his opinion, can the reserve crisis be resolved, which he says goes far beyond a security and political crisis. And what does he have to say about the teacher crisis? An honest, direct, and pointed conversation about national crises, personal and collective responsibility, and the prices and opportunities that arise from them.

Our guest for the episode is Eli Levy. Eli is Intel's EMEA Security and Emergency Management Manager, a resident of Kibbutz Mefalsim and a member of the kibbutz's readiness class, which on October 7th fought bravely and managed to repel hundreds of Nuhava terrorists who came to occupy the kibbutz.
We dived into a fascinating conversation about how an international corporate company like Intel approaches managing emergencies in general and in Israel in particular, about what the implementation and adaptation of crisis management and business continuity plans of an international corporate look like in the complex Israeli reality, about his personal combat management and heroism, as someone who fought in the battle for Kibbutz Mefalsim on October 7th. So how do you apply theoretical knowledge about crisis management when everything around you is on fire?

Sara is one of the most prominent and influential women in the field of cybersecurity in Israel, and was recently named to Forbes' 30Under30 list. In an open and in-depth conversation, she shared with us her extraordinary journey from an ultra-Orthodox girl to the top of the cybersecurity field – and also her unique approach to managing cyber crises. We talked about how her personal perspective fits into a role that requires real-time decision-making, why a cyber crisis is much more than a technological crisis, the place of new technologies such as artificial intelligence and deep fake in the world of information security, and the balance between innovation and preparedness. We tried to analyze a little bit of what really happened in some of the most prominent cyber crises that have been published in recent years, and what the attack data in Israel teaches us about the threats that managers in the cyber world are required to deal with – today more than ever.