The episode featured Itay Ben Horin. Itay is a communications consultant, crisis management expert, co-CEO and owner of the media strategy and crisis management firm "Ben Horin Alexandrovich" and the author of the wonderful book "Crisis Management". On the potential threat circles in the business arena, managing media and reputation crises, dealing with regulatory bodies, and what are the common mistakes that organizations make when managing a crisis?

The episode featured Shmulik Ohayon. Shmulik is the national director of Tnuva's safety, security and business continuity. We sat down with him for a conversation to get a unique glimpse into the crisis management approach of one of the largest and most vital companies in Israel. From the cottage protest to October 7th – Tnuva has undergone a transformation in the worlds of business continuity and functional continuity, and we all have a lot to learn from it. How did it become a factor in national resilience during the coronavirus pandemic? Why is regular practice of preparing for different scenarios critical? How do you prevent supply chain crises in a world where the retail shelf does not tolerate a vacuum? And also, what did Israel's leading food manufacturer learn from the huge Strauss recall crisis that shook the country?

The episode featured MK and former minister Eitan Cabel, an active reservist and one of the leaders of the Reserves Law and the chairman of the Reserves Lobby in the Knesset. Eitan analyzed the "national crisis level" from his personal and national perspective. In the episode, Eitan shares where the Black Sabbath caught him, what he thinks about our complex reality since then: Is the State of Israel really prepared to deal with national emergencies of various kinds? What is his position on equality of burden? How and whether, in his opinion, can the reserve crisis be resolved, which he says goes far beyond a security and political crisis. And what does he have to say about the teacher crisis? An honest, direct, and pointed conversation about national crises, personal and collective responsibility, and the prices and opportunities that arise from them.

Our guest in this episode is Dr. Carmit Rapaport.
Carmit is a senior lecturer at the School of Environmental Sciences at the University of Haifa, head of the master’s program in Disaster Management and Emergency Situations, and the academic director of Elements Academy – our new crisis management academy currently being established in collaboration with the University of Haifa.

In a fascinating conversation, we explored the tension—but also the essential integration—between theoretical research and the dynamic, real-world practice of crisis management as it unfolds in public, governmental, and private organizations.
We discussed the importance of developing flexible business continuity plans that serve, on one hand, as a strategic anchor for the organization, and on the other, allow it to adapt to an ever-changing reality.

Among other topics, we analyzed examples of national crisis management and field scenarios: from Memorial Day wildfires, to evacuation challenges during the Swords of Iron war, to future scenarios like earthquakes or the climate crisis and their implications for national and organizational preparedness.
How should organizations prepare? How do they recover while still in motion? And what key insights emerge from the latest research in emergency management?

We covered tools for building resilience, the importance of ongoing training even in the absence of an available leadership team, and the critical role of integrating knowledge, processes, and a flexible organizational culture.
Ultimately, theory builds understanding, practice builds capability—and only through their integration can a true foundation for organizational resilience be established.

Our guest for the episode is Eli Levy. Eli is Intel's EMEA Security and Emergency Management Manager, a resident of Kibbutz Mefalsim and a member of the kibbutz's readiness class, which on October 7th fought bravely and managed to repel hundreds of Nuhava terrorists who came to occupy the kibbutz.
We dived into a fascinating conversation about how an international corporate company like Intel approaches managing emergencies in general and in Israel in particular, about what the implementation and adaptation of crisis management and business continuity plans of an international corporate look like in the complex Israeli reality, about his personal combat management and heroism, as someone who fought in the battle for Kibbutz Mefalsim on October 7th. So how do you apply theoretical knowledge about crisis management when everything around you is on fire?

Sara is one of the most prominent and influential women in the field of cybersecurity in Israel, and was recently named to Forbes' 30Under30 list. In an open and in-depth conversation, she shared with us her extraordinary journey from an ultra-Orthodox girl to the top of the cybersecurity field – and also her unique approach to managing cyber crises. We talked about how her personal perspective fits into a role that requires real-time decision-making, why a cyber crisis is much more than a technological crisis, the place of new technologies such as artificial intelligence and deep fake in the world of information security, and the balance between innovation and preparedness. We tried to analyze a little bit of what really happened in some of the most prominent cyber crises that have been published in recent years, and what the attack data in Israel teaches us about the threats that managers in the cyber world are required to deal with – today more than ever.

Our guest in this episode is Colonel (Res.) Avner Cohen – Chief of Staff of the IDF Chief Military Rabbinate, who led the identification and handling efforts for the victims of the brutal terrorist attack that occurred on October 7, as well as the ongoing identification processes throughout the advanced stages of the Swords of Iron war.

Out of complete chaos, at the "Shura" base of the Military Rabbinate, a unique and unprecedented system was established—the first of its kind in Israel—which succeeded in identifying over 1,000 victims with a level of accuracy unmatched anywhere in the world.
In this particularly powerful episode, he shares with us where he was when October 7 began, how the decision was made to set up the National Casualty Collection Point (Terach) specifically at the "Shura" base, and how one copes with the unimaginable challenge of mass identification of civilians, soldiers, police officers, security personnel, and terrorists—all while maintaining composure, professionalism, sensitivity, and extraordinary dedication.

We also spoke about crisis event management in the role of incident commander, about inter-organizational coordination, about initiative and accountability, about leadership and command—and about the set of factors that enabled achieving 99% identification of the casualties in the shortest time span in global history.
This unprecedented accomplishment—compared to other mass-casualty terror events worldwide, including 9/11—casts an important and fascinating spotlight on the decision-making and management processes of the IDF Chief Rabbinate during the most severe crisis Israel has faced since its establishment.

A powerful episode offering rare insights into leadership, management, courage, and the spirit of commanders.